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The Market Has Shifted – Have You?
If your once-busy vacation rental is looking a little too open on the calendar lately, you’re not alone. Across the U.S., the number of short-term rental listings grew about 9% from late 2023 to late 2024, while demand growth slowed in many mature markets. More supply + softer demand = lower occupancy and tighter margins.
1. Oversaturation & Stiff Competition
Platforms like Airbnb and VRBO are flooded with new hosts. In some cities, the supply of STRs has grown faster than guest nights, leading to price wars and slashed profits. Some owners are even converting back to long-term rentals because returns have dropped.
Want to know where your property stands? Request a free property income projection from UrbanHaven Suites today.
2. Guests Want More Than a Bed
“Bleisure” (business + leisure) is booming, stays are getting slightly longer, and guests expect high-speed Wi-Fi, comfortable workspaces, and “Instagram-worthy” design. If your listing hasn’t evolved since 2019, you’re probably being scrolled past.
Let us help you upgrade your listing to meet 2025 guest expectations. Schedule a free STR strategy call now.
3. Regulation & Rising Costs
Cleaning, maintenance, and insurance costs are up. Many cities now require registration, caps on nights, or new taxes. Non-compliance can lead to fines or de-listing.
Stay on the right side of the rules. Download our free 2025 STR Compliance Guide and protect your profits.
4. Direct Bookings = Stable Cash Flow
Relying solely on Airbnb’s algorithm is risky. Successful owners are building direct-booking websites, tapping corporate and mid-term renters, and using dynamic pricing tools.
Ready to diversify your bookings? Talk to UrbanHaven Suites about building your direct-booking strategy.
Your Next Move
The short-term rental market isn’t dead; it’s just more competitive. Owners who invest in better marketing, guest experience, and compliance are still winning big.
UrbanHaven Suites helps property owners in Bakersfield and beyond maximize profits, minimize headaches, and future-proof their investments.
Stop guessing—start growing. Contact us today to see how much more your property could earn.
